Competitive pricing is a strategy where businesses set prices based on market rates and competitor strategies to attract customers, gain a competitive edge, and maximize profitability, involving factors like cost, demand, and perceived value.
Consultative selling is fundamentally anchored in deep discovery and empathy. The seller's role evolves into that of a strategic advisor, shedding traditional sales pitches for in-depth conversations that reveal clients' underlying issues, goals, and aspirations.
A sales cycle is a series of stages that a salesperson follows to convert a potential customer into a buyer. It begins with initial contact and spans to the final sale, forming a repeatable and systematic process for closing deals. This sequence is vital in streamlining sales strategies and measuring performance across various metrics.